What We Stand For

If you meet with a financial professional, ask the question...
“Are you held to a fiduciary standard or suitability standard”

What is a Fiduciary Standard?

This is the standard that Investment Advisor Representatives (IAR) must uphold. IARs have a fiduciary duty (a legal requirement) to act in the client’s best interest regardless of the level of compensation the advisor may receive as a result of recommendations.

What is a Suitability Standard?

Even with a suitability standard, a broker has no specific duty to act in the client's best interest.  So, while that broker may recommend a "suitable" fund, annuity, stock or other financial product to you, he is not prohibited from recommending an investment that will result in a larger commission for him or higher costs to you.  Even with a suitability standard, a broker has no specific duty to act in the client's best interest.  

As a Financial Fiduciary professional, we are committed to maintaining the highest standards of integrity and professionalism in our relationship with you, our client.  We strive to understand your financial situation and provide you with only the highest quality information, services, and products.

Recognizing the difference between the fiduciary and suitability standards may also help you to appreciate the level of care you receive from a trusted financial advisor.  Although the distinction between the fiduciary and suitability methods of offering advice is rarely discussed, we feel it is essential for you, our client know the difference.

We exist and thrive because of our clients; loyal to us because of our integrity and ability to be friends and business partners with them through every stage of life.